State Deep Dive NY: Go-to-Market
Accessing NYC's $40 Billion Education Market
Selling to America's largest school district requires navigating a complex system that most EdTech companies don't understand. Our NYC Go to Market Guide, developed with RYE Collective expert Nelson Roman of Axis Learning Group, gives you the insider roadmap to success.
Empower your sales approach with key insights:
FAMIS: Financial Accounting Management Information System- the DOE’s web-based purchasing application, allowing users to purchase from contracted vendors. Non-public schools use FAMIS to place orders for textbooks, library books, and computer hardware and software with funds received from the New York State Loan Programs.
MTAC: Multiple Task Award Contract that is a procurement method used to award contracts for various services to multiple vendors, allowing schools to choose the best option for their needs. MTACs provide flexibility and options for schools when selecting providers for services like arts education, professional development, and other needs.
ERMA: the Enterprise Request Management Application helps the DOE comply with federal, state, and local data privacy and security regulations.
Shop DOE: a purchasing planning portal that allows users (including non-public schools) to browse a catalog of products and services offered by DOE-contracted vendors. Mainly used by teachers and staff who do not have FAMIS access, it provides all commodities, including instructional content in print and digital, for schools to purchase.
Inside the Resource:
Learn how to navigate the step-by-step process as an EdTech or Professional Services solution.
Understand how thresholds play a key role in the go-to-market process.
Identify key resources to help you scale in the K-12 market.
Raise Your Expertise and transform your NYC sales strategy with this essential resource.