Texas represents a significant opportunity for education companies, with more than 1,200 school districts and over $70 billion in annual public education spending—making it one of the largest and most diverse education markets in the country.
At the same time, the state’s size and local control structure create a complex and highly localized decision-making environment. District priorities are shaped by school board governance, curriculum requirements, funding structures, and evolving policy considerations, all of which vary widely across regions and communities.
This webinar provides actionable insight into navigating Texas’s procurement-driven education market, including understanding regional differences across major metros such as Houston, Dallas–Fort Worth, and Austin, as well as suburban and rural districts; recognizing how instructional materials expectations and purchasing pathways influence district decisions; identifying product categories experiencing increased interest; and positioning solutions in ways that align with district priorities and compliance expectations.
Attendees will leave with practical guidance on how to approach Texas strategically grounded in an understanding of local decision-making, funding realities, and the nuances that influence purchasing across one of the most important education markets in the U.S.