CASE STUDY: TEACHSTONE
Square Panda is dedicated to helping children worldwide learn to read, write, and communicate, with an adaptive platform that creates a joyful learning experience based on innovative teaching practices. We are committed to helping solve the literacy problem for millions of people from every corner of the world.
THE CHALLENGE:
With a relaunch of their SquareTales digital offering and a push to get more than 10,000 SquarePanda playsets into the hands of early literacy students isolated by the COVID-19 pandemic, SquarePanda needed marketing materials that would help their sales team cut through the noise with schools and pave the way for the use of their high-impact products.
“From the beginning, the team at RYE has listened to our needs and has delivered. We didn’t have the expertise to complete a federal funding alignment internally, and it would’ve taken significantly longer to do it ourselves. RYE provided an actionable deliverable that speaks directly to our customers - our sales team loves it.”
RYE’S IMPACT:
RYE performed a deep research dive into federal funding sources (Title I-IV, Head Start, and IDEA) to highlight the alignment of SquarePanda's key offerings, producing language highlighting the alignment of SquarePanda's offerings to each relevant funding source. This content was used by SquarePanda both for website marketing and sales collateral. RYE also provided training for the SquarePanda sales team around this research, providing the team with context around each funding source, highlighting aligned offerings, and emphasizing key shifts in the marketplace.