State Deep Dive FL: Go-To-Market
Cracking the $15 Billion Sunshine State Education Market
Florida is one of the most complex and competitive markets for K–12 EdTech. With 67 independently operated county-based districts and a political climate that drives local control and compliance scrutiny, getting to "yes" requires more than a good product. Our Florida Go-to-Market Guide, developed with RYE Collective expert Bryan McCorkle of Prosper Insight, gives you the insider roadmap to success.
Empower your sales approach with key insights:
B.E.S.T. Framework: Florida's Benchmarks for Excellent Student Thinking standards require strict curriculum alignment. Districts face intense scrutiny on material compliance—understanding this framework is non-negotiable.
Spring Spending Cycles: April-June remains the highest-volume purchase period, preceded by Q1 RFP windows and fall planning periods when smart vendors align their pilots.
County-Based Complexity: Each of Florida's 67 districts operates independently with unique procurement processes, political pressures, and budget constraints.
Inside the Resource:
Navigate Florida's unique procurement timelines and political landscape
Understand how B.E.S.T. standards impact your product positioning
Target districts with the highest urgency and available funding
Master the compliance language that reduces perceived risk
Raise Your Expertise and transform your Florida sales strategy with this essential resource.